About the brand

 

In 1993, three skateboard enthusiasts teamed up in New York City to develop the East Coast’s first true skateboarding-inspired lifestyle

brand – Zoo York.

 

The trio siphoned creative inspiration from NYC’s rapidly evolving skateboarding, music and art scenes to produce a variety of culturally relevant products that were dark and gritty like New York City.

 

What started off as a simple line of skateboards and T-shirts steadily grew into a full–blown apparel collection marked by military surplus, street athletic styling that was designed to withstand the city’s rugged terrain.

 

Today, Zoo York is a highly evolved globally recognized brand with unbreakable East Coast attitude and dialect.

 

Brand position:

 

• Young Men’s and Juniors; 12-24 years old.

• Youth Culture / Action Sports Lifestyle.

 

Distribution:

 

• Distributed through a wide range of specialty and mid-tier accounts.

• 10+ product categories including apparel, skateboards, footwear and accessories.

 

For updates & more information on Zoo York, please visit us at www.zooyorkofficial.co.uk.